Archive for Trick ‘r Treat

First Impressions: Trick ‘r Treat

Posted in First Impressions with tags , , , , on December 9, 2008 by B33

As I’ve said on previous occasions, Horror is a particular genre within the film industry that’s gone through numerous stages. Unfortunately, the genre appears to be currently stuck in the remake or “splatter” era, as of lately, with the release of such films as “Saw V,” “The Ring,” “Hostel,” “The Eye,” “P2,” “Captivity,” “One Missed Call,” and so on and so forth. However, a select few of genuinely decent films stemming from the roots of Horror have emerged, such as “Cloverfield,” “Let the Right One In,” “Grindhouse,” “Shaun of the Dead,” “Pan’s Labyrinth,” and a few others. I suppose there’s a variance to the essential key elements of what many would call “decent,” as the average film needn’t really stretch it’s wings far to achieve some sort of profit margin at the box office. Films that take great risks are either abandoned or tend to suffer at the box office; however, there have been a select few times where these said “risks” ended up a success, if handled and executed in a correct manner.

Grindhouse serves as a primary example of a decent film that unfortunately featured poor marketing and a concept that didn’t necessarily appeal to the general theater going audience. The large production budget and poor release window also didn’t help matters. While Grindhouse was one of the best theater going experiences I’ve had and rests high in my list of all time favorite films; the title unfortunately bombed at the box office, although it was later met with a moderate amount of success on DVD. Cloverfield is another film that featured a concept that didn’t necessarily appeal to the general theater going audience… However, Paramount generated hype to the film by selectively releasing details of the plot and launched a full blown viral marketing campaign to further raise interest. With a fairly modest budget, the film was a smashing success and the DVD sales further rose the margin of profit. The risk paid off thanks to a well crafted marketing strategy. Which all ties into a particular film that’s unfortunately been pushed to the side as Warner Bros seems unsure on precisely how to handle it…

This recent “risk” that piqued my interest is a horror film entitled “Trick ‘r Treat.” The plotline entails four different tales all woven together into the same night of Halloween. Think of it as a “Pulp Fiction” sort of affair, in terms of the structure of the plot. I suppose one could hold in regard as a “entertaining” take on the horror genre of film that involves various ghouls, monsters, and folklore one associates Halloween with. The film centers around a mischievous creature named “Sam,” who is essentially the spirit (or mascot) of Halloween and rules and legends surrounding the holiday.  The title was directed and written by Michael Dougherty and financed by Legendary Pictures and Warner Bros. However, production on the film has been completed for quite some time and the release of the film has been continued to be pushed back to the point of an indefinite date. Warner Bros has since dropped “Trick ‘r Treat” from it’s current schedule of releases and the fate of the picture’s distribution is unknown, at this time. Fortunately, the film has been screened at a select few venues and is garnering unanimously positive reviews from various fans and critics alike. The only thing I really have at my disposal to fuel my first impressions are the reviews, images, and the trailer released quite some time ago. Below, I’ve embedded a rip of the trailer, courtesy of YouTube.

It’s a rather unique concept that captures my mind and fuels my desire to view this film. Though the demand isn’t from me alone. Numerous individuals have expressed interest in the film and a large amount of dismay towards Warner Bros for shelving it for two ideal Halloween release windows, in a row. It’s rare for me to be genuinely enthusiastic about a film, as there’s always a sense of skepticism and cynicism present in my general impressions, since the industry has failed to offer a significant reason to be excited about a film, as of lately. Hence why I’m baffled at the reluctance to Warner Bros to release “Trick ‘r Treat.” The fanbase is clearly present and the film does have an appeal to the general theater going audience, if marketed correctly and efficiently. Not only is choosing to shelf the film an insult to the cast and crew that worked diligently to bring the concept to life; it’s also an insult to the very audience that would be thrilled to see it.  The recent bit of rumors circulating around the Internet  states that Warner Bros might be testing the film and considering releasing it at a particular point in the future. Whether this true or not has yet to be determined. Until then, I suppose the only thing one can do is spread the word of the film’s existence and await it’s eventual release, whether it’ll be on DVD or will be granted a much deserved theatrical run.

The images found throughout the preview are courtesy of Bloody-Disgusting. If you would like to stay up to date with the bits of news, in regards to the film, you may visit the director’s official MySpace page.

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